What's it like to work for the San Diego Tourism Authority? Prove that you can understand the social media scene and explain the ROI, why someone should be investing in social media." His first position after graduating from the University of San Diego with a master’s degree in history was at the Air & Space Museum, where he started Balboa Park’s first Twitter account.įor social media managers in the making, he recommends: “Know what Snapchat is. “Here we were at The Lodge at Torrey Pines, enjoying wine, the sun was shining, and I’m thinking, ‘Holy crap, this is what I get paid to do.'" “We try to get people to see that we also have a thriving arts culture and booming restaurant scene.”Īnd though his day-to-day isn’t as glamorous as his posts that receive double taps-Bernasconi says he’s deskbound about 80 percent of the time-the job does have its share of pinch-me moments, like when he got to take his wife to a swanky chef’s dinner in La Jolla. As Visit San Diego’s social media guru, he’s in charge of picking the prettiest sunset photos for Instagram and coming up with the cleverest weather-related memes for Twitter.īut it’s not all rainbows and beaches, says the lifelong San Diegan. Interactive Editor for San Diego Tourism Authorityīrent Bernasconi might have the world’s easiest job: convincing people to vacation in San Diego.
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The San Diego Tourism Authority also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.ġ5 Coolest Jobs in San Diego and How to Get Themįrom San Diego Magazine: Brent Bernasconi Lodging business in the District raise these funds through self-assessments for the purpose of promoting tourism in the San Diego region. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Assessment Funds. The San Diego Tourism Authority also represents and supports the interests of the visitor industry as a whole.
SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.Īs a sales and marketing organization, the main objective of SDTA is to promote and market the San Diego region as a preferred vacation and meeting destination. The San Diego Tourism Authority is a private, non-profit corporation composed of approximately 1,100 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry.
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